TVC x Dyno-Rod

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Over 53 pieces of targeted coverage in 2013

Dyno-Rod

Defining Moment
Celebrating 50 years of servicing the UK’s drains with the UK’s number one emergency plumbing and drain repair service, Dyno-Rod.

What we did
Dyno-Rod’s most recognisable brand touch point is its unique bright orange vans – so what did we do? Created a golden jubliee van which toured the length and breadth of the UK – aiming to surprise the customer with a free service.

Befitting of a brand that has always innovated, we commissioned three MA Industrial Design graduates of Central St Martins to design the ‘Toilet of the Future’. Unveiling the winning design on World Toilet Day.

We used actor, amateur Historian and comedian, Sir Tony Robinson as our spokesperson. He talked about the history of drains, the history of Dyno-Rod and research about people’s bathroom habits.

Highlights
53 pieces of TV, radio and online coverage was secured with a total weekly reach of 110,594,203. Dyno-Rod won the best overall marketing award 2013

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