TVC x Eurostar 20th

Unveiling Eurostar’s
brand new e320
train with a show-
stopping press
conference

Defining Moment
Unveiling Eurostar’s brand new e320 train to European media with a show-stopping press conference at St. Pancras International, coinciding with the brand’s 20th Birthday.

What we did
20 years after the first service left London Waterloo for Paris Gare du Nord on 14th November 1994, passengers have enjoyed travelling to Europe by high-speed rail. To celebrate this milestone, TVC coordinated a bespoke event where Eurostar unveiled their new fleet of high speed trains to key press and stakeholders St Pancras in November 2014.

TVC created a beautiful film detailing the history of Eurostar over the last 20 years, which was screened at the press conference for media.

TVC’s production team captured key content in the lead-up to the event to package up into multiple edits for media, and ran satellite interviews on the day with the CEO of Eurostar, Nicholas Petrovic, to broadcast the news globally.

Highlights
Over 150+ pieces of coverage across broadcast, print and online outlets
Reach to date 438,801,792 and a PR value of £20,743,760

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