TVC x Eurostar

Unveiling Eurostar’s brand new e320 train with a show-stopping press conference.

CHALLENGE

Help Eurostar celebrate two decades of cross-channel rail travel and set the tone for the brand’s next phase of growth by revealing the new e320 fleet.

INTELLIGENT SOLUTION

Tapping into the brand’s heritage, we juxtaposed a nostalgic trip down memory lane with the unveiling of the next generation state-of-the-art Eurostar fleet. We used a two-pronged strategy of a stunning film and an exciting live event to deliver maximum media exposure and in turn drive bookings from business and recreational travellers, c-suite consumers and families.

OUTCOMES

More than 150 pieces of coverage across print, online and broadcast outlets and 150+ media attendees from across seven markets. Total reach of 46 million+. Eurostar saw a 23% increase in traveller volumes in the week of activity.

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