World Premiere of the new Jaguar XE with a show stopping London-wide “Take Over” of iconic locations along the Thames.
What we did
Jaguar wanted to create an iconic launch moment to celebrate the arrival of the new XE with a star studded VIP party & 3,000 guests for the theatrical reveal.
TVC created a multicamera livecast program of the event. The program then livecast Emeli Sande’s concert on the Thames, featuring ‘Feels Like’, the song penned exclusively for the launch.
We created a high impact 4K reveal film of the XE depicting its dramatic journey from its home in Solihull to London and up the Thames before arriving “in the metal” on stage – in the fastest turnaround time ever.
TVC amplified the reveal with broadcast interview opportunities & newsworthy content for global media broadcast and online media.
Total 842,755 live and on demand online views of XE reveal event.
Broadcast coverage across UK, China, Spain, Germany, India, Middle East, Africa, Asia.