TVC x Red Bull Stratos

TVC was a partner with Red Bull for 5 years on the Stratos project.

CHALLENGE

Build and sustain a global audience for Red Bull’s earth shattering ‘jump from the Edge of Space’.

INTELLIGENT SOLUTION

We made the unbelievable feel possible by focusing on the journey, ​not just the event. Working with Red Bull’s editorial and production team, we devised and implemented a five-year milestone-based programme, with regular content building in anticipation of the final jump ​ in Roswell, New Mex​ico.

OUTCOMES

Watched by 8.3million live on YouTube, making it the most watched live stream of all time with an estimated live global broadcast audience of 600 million. 8,000+ pieces of global TV coverage in the week of the jump.

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