Aviva

Challenge

Raise Aviva’s profile as the number one sponsor of
UK athletics from grass roots to podium.

Platforms
  • Aviva UKA Academy
  • English Schools Championships
  • On Camp with Kelly (Holmes)
  • Ambassador Activation (Kelly Holmes, Jess Ennis,
    Christine Ohuruogu and Phillips Idowu)
  • Aviva Series
  • World Championships
Highlights

In five years, TVC has worked with Aviva on over 60
projects - resulting in high levels of unprompted
brand recall of the sponsorship.

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