Coca Cola
The Challenge
Create a digital sensation for Coca Cola.
Platform
Coca Cola and Maroon 5 make music history
recording a new song from scratch in a 24 hour
session.
What We Did
- Blogger engagement and management
- 24 Hour content creation and edit on site
- Content distribution
- Global media relations programme
- Live feeds, monitoring and tracking of all content
Highlights
Over 350,000 people viewed the live stream over the
24 hours - with over 25,000 fans live-tweeting on the interactive Twitter wall.
TV coverage across youth and music channels
in the US and rest of the world.
