Coca Cola

The Challenge

Create a digital sensation for Coca Cola.

Platform

Coca Cola and Maroon 5 make music history
recording a new song from scratch in a 24 hour
session.

What We Did
  • Blogger engagement and management
  • 24 Hour content creation and edit on site
  • Content distribution
  • Global media relations programme
  • Live feeds, monitoring and tracking of all content
Highlights

Over 350,000 people viewed the live stream over the
24 hours - with over 25,000 fans live-tweeting on the interactive Twitter wall.

TV coverage across youth and music channels
in the US and rest of the world.

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