DCSF

The Challenge

Change perceptions of social work as a career option.

Our job was to help fill a recruitment hole of 5,000 jobs
that people didn’t want as the profession had been stigmatised through high profile negative cases and a
media backlash.

Platform

Help Give Them A Voice.

What We Did

• We developed a fully integrated campaign covering
  branding, TV advertising, digital, social media and PR
• Enlisted support of celebrities who personally had a connection with social work to tell the story
• Stimulated genuine debate around the key issues

Highlights

Over 20,000 people expressed an interest in a career
in social work – providing a fresh pool of talent to
choose from.

Next Case Study >>