easyJet
The Challenge
To position easyJet as leaders in the aviation industry in response to disruption caused by volcanic ash clouds.
Platform
easyJet A.V.O.I.D.
What We Did
TVC supported easyJet's press junket to Sicily, where
their new groundbreaking ash detection technology, A.V.O.I.D, was set to be tested on board a light aircraft
(over a live volcano!).
We provided international broadcasters with pre-filmed content from on-board the test flights, on the ground interviews as well as in-studio interviews from the UK.
Highlights
With TVC media relations support both on site in Sicily
and back in the UK, easyJet flooded the UK’s 24 hour
news agenda with rolling coverage broadcast on
Channel 4 News, Al Jazeera UK, BBC Breakfast,
Sky News and BBC World Service.
In addition to TV coverage, TVC also secured 16 pieces
of online coverage and 17 pieces of radio coverage
including Radio 4, Radio 5Live and 14 regional
BBC stations.
