Kit Kat
The Challenge
Remind the UK population why Kit Kat is the No.1
chocolate biscuit.
Platform
75 Years of Kit Kat.
What We Did
- TVC led all the 75th anniversary activity
- Created the world’s biggest ever Kit Kats (5KG!) to
create a talking point with magazine editors and radio broadcasters - Unlocked the brand’s archive to celebrate the
milestone and tell the Kit Kat story - Worked with brand historians and senior leadership
at Nestle to create a news hook
Highlights
Blanket UK coverage for Kit Kat including 6 pieces of
national TV coverage, 18 pieces of national and
regional print and 40+ online hits.
We created a storm about the giant Kit Kats with radio presenters including Chris Moyles and Christian
O’Connell opening them live on air and editors
tweeting pictures of them in the offices.
