Lloyds TSB

The Challenge

Ensure Lloyds TSB has a strong sport legacy with
young people and local communities through their
London 2012 Olympic top tier sponsor status.

Platform

TVC has worked with Lloyds TSB since 2005 to
amplify a large number of PR activations that include:

• Announcement as the first London 2012 Olympic
  sponsor
• Local Heroes
• National School Sport Week
• Olympic Torch Relay

Highlights

In a recent poll by Marketing magazine, Lloyds TSB
was shown to be the most recalled London 2012
partner with UK consumers.

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