Ralph Lauren

The Challenge

Ensure Ralph Lauren is a big news story in the
lifestyle, luxury and news arena.

Platform

TVC has played a key part in activating some of Ralph Lauren’s most creative and ambitious programmes
to date including:

• Ralph Lauren 4D Outdoor Experience
• Ralph Lauren sponsors Wimbledon
• Ralph Lauren Art of the Automobile (Paris)
• Ralph Lauren Art Stars
• Launch of European Flagship store (Paris)

What we do

• PR Strategy
• Creative content development
• Blogger outreach
• Broadcast and digital PR
• Global media relations

Highlights

TVC has helped take many of the Ralph Lauren
activations into the global media space. To date
we have secured over 550 pieces of coverage for
Ralph Lauren reaching over 570 million people.

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