Zeebox
Challenge
Establish a start up 'App' as the future of TV.
Platform
TVC developed a hard working media campaign that
targeted key influencers in tech media across TV,
print, radio, social media and the bloggersphere.
What we did
- Focused on the changing shape of television and how viewing habits have evolved through social media
- Focused on Anthony Rose, one of the Zeebox
founders, as the key spokesperson - Exploited Anthony's reputation as the brains
behind the BBC iPlayer to open up a plethora
of media opportunities
Highlights
Zeebox was the most talked about App during its
launch - with iTunes listing it as App of the Week.
The PR campaign was seen as a key factor in Sky TV
taking a $15M+ investment in Zeebox and integrating
the technology into its suite of tablet and smartphone applications.
TVC secured over 70+ pieces of coverage across TV,
online, radio and print including articles in The
Guardian, The Sunday Times and The Independent.
Over 250,000 people downloaded Zeebox from
November 2011 to January 2012.
