Meet the Board: Danielle Bassin

My earliest memory is…

Being put in a highchair by my Dad.  I think it was Sunday evening and someone was about the give me dinner. Food had to be involved in some way!

The last book I read was…

I’m a sucker for easy reading romantic novels. Reading is a great way for me to relax and switch off from work, but I can’t deal with anything too complicated! My current fave is Penny Vincenzi.  Leftover pregnancy hormones you say?  No, I really like reading this stuff!

My most prized possession is…

My Mum recently passed away and she used to wear a gold chain round her neck with the Hebrew symbol for life ‘Chai’.  She used to hold on to it for strength whenever she heard any news, good or bad.  I’ve worn it pretty much every day since she died and it gives me great comfort.

I’m at my happiest when…

I’m with my husband and my two girls!  Doing something together is my ‘happy place’.   For someone who moves at a million miles an hour, I am at my calmest when we are all hanging out, whether it’s playing in the garden, day trips together or watching them on the beach, those are my happiest times.

The most important life lesson I’ve learnt is…

Remember to breathe and don’t look too far ahead.  You can tie yourself in knots trying to plan everything, but while it’s important to have plans, you also have to remember they do and will always change. 

I got into Comms because…

I was a freelance TV Producer in the field, creating short films for daytime telly.  I spent years setting up shoots, running round directing them and seeing them go to air.  Whilst I loved it, after doing it for a number of years and travelling all over the world, I thought to myself, I can do more….and that’s when I noticed what TVC were doing.

Sport England’s ‘This Girl Can’ is the best campaign I’ve seen for years. I’m a big supporter of empowering women.  2015/16 was the time to embrace real women.  From Instagram to the news, bumps and curves, big thighs and raw sweat have topped brands’ female strategy wish list. ‘This Girl Can’ resonated with me the most.

The strategy was such a departure for them as a brand, really focusing on encouraging girls of all shapes and sizes to get into to sport.  The content produced was out there, in-your-face and had a huge impact globally.  So much so, in the UK alone, 2.8 million women have taken part in a new sport or exercise as a result of this campaign.  Women in real life really do celebrate women!

I’m constantly surprised by…

How clients can disappear one day and then turn up working for another brand the next.  We work in a fast-paced, ruthless industry where one size doesn’t fit all.  The landscape is changing constantly, as is the way brands connect with their audiences.  However loyalty goes a long way and one of our USP’s is our relationships with our clients. So many of them have been working with TVC longer than they have been in their current jobs and it a testament to the industry we work in and our position within it. 

Michelle Obama is the person I most admire at the moment.  Every time I read something about her, she surprises me.  From her Carpool Karaoke to her comments about empowering women; young or old, rich or poor, black or white. When she speaks, the world listens. And she comes across as a real hands-on mother too, raising two girls in unique circumstances! I think she will be President one day and achieve a lot more than her husband.  She also seems to have an incredible PR team!

And finally, you’ve just returned from maternity leave. How are you settling back into TVC HQ?

It’s early days but instinctively I know I’m where I should be.  This is my second time returning to working after having a baby and I already feel more settled.  I’m enjoying meeting all the new people but also working with familiar faces.   The company definitely seems to be moving in the right direction and there’s a good atmosphere.  My husband Lee also works here as a Senior Producer and he’s taking four months off to look after our girls, which we both see as an amazing experience.  I miss my girls every day but I know how happy they are, which makes me proud!