TVC x Jaguar

Blow the competition out of the water and capture the media’s attention.

CHALLENGE
Ahead of the Frankfurt Motor Show, blow the competition out of the water and capture the media’s attention with the reveal of the new Jaguar F-PACE.

INTELLIGENT SOLUTION
British stunt driver Terry Grant was enlisted to set a Guinness World Record for the largest loop-the-loop in a car. In front of a live global audience, he completed the gravity-defying stunt which saw him drive the F-PACE around a 19.08-metre loop and withstand extreme forces of 6.5G. The stunt showcased the lightweight design of the F-PACE, alongside its incredible agility.

OUTCOMES
Global audience reach of 522 million.
Social reach of 20 million+ within 24 hours of the films being uploaded.
900+ pieces of broadcast coverage across 400+ channels in more than 30 countries.