TVC x Montblanc

Get creative with lighting and specialist cameras to deliver engaging and shareable content.

CHALLENGE

Use the Met Gala Instagram videos as inspiration to showcase the new Montblanc Urban Spirit collection.

INTELLIGENT SOLUTION

Bring the Montblanc man to life in a fast-paced and edgy manner by engaging a blogger to stylistically showcase how each item in the collection could be used. Get creative with lighting and specialist cameras to deliver engaging and shareable content.

OUTCOMES

7 individual shareable videos with a collective view of nearly 40,000. Montblanc adopted the video style for future projects.